Bedford, NS - May 24, 2005 - Marketing professionals agree double "opt-in" is essential for effective email marketing.

With the prevalence of SPAM, marketers are all too aware they can be easily labeled as spammers and they must take steps to insure their emails are only being delivered to people who have agreed to receive them.

"We strongly advise our email marketing and email advertising services clients to adopt a double "opt-in" strategy," says CEO of Mailworkz, Karen Fegarty.

The way a double "opt-in" strategy works is simple. When a customer signs up to receive information through a signup box, they are required to respond to an email message sent instantly after they signup, thus confirming their address. This approach has a tremendous impact on the success of future marketing campaigns.

The final result of the double "opt-in" process is a list of people willing and ready to receive your messages. The reason why SPAM is such a problem stems from the fact that illegitimate businesses buy lists of emails and constantly send unwanted messages. Once you establish a qualified list using Mailworkz software, deliverability is much higher and unsubscribes are dramatically reduced.

EnCom Group owner, Kelly Lunn agrees, "On Mailworkz's advice, I ask for confirmation that my clients want to receive my promotional material. Since implementing this double "opt-in" strategy my email marketing messages have had a near 100% deliverability and my unsubscribes are few and far between."

Deliverability is an essential component of a successful email marketing campaign. A double "opt-in" strategy for gathering emails is the first step in increasing the number of emails that reach your customers.

About Mailworkz

Mailworkz is an innovative company focused on developing effective emarketing tools. With products like Broadcast's Email Marketing Software and services like Eztrackz online ad tracking, and the newest addition, Blacklist Monitor, thousands of Mailworkz customers have a suite of products to help increase market share, revenue and profits, as well as improve their customer relationships. For more information on our products or services, please visit http://www.mailworkz.com.

For More Information
Contact: Marketing Department
Mailworkz - Head Office
Phone: 902.835.8974
Fax: 902.835.8976