In the latest list of the leading email marketing firms, topseos.com once again demonstrates its understanding of the internet marketing industry. InNOVAcorp client Mailworkz ranks in the top five.

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HALIFAX, Nova Scotia, June 4, 2007 - In the latest list of the leading email marketing firms, topseos.com once again demonstrates its understanding of the internet marketing industry. This June 2007 list is a guide for service providers towards the best in the industry.

The best in email marketing firms, consultants and services can be found in the June 2007 list from topseos.com. The various factors that make email marketing a success is how topseos.com gauges the quality of a firm. Based on these requisites, a ranking is assigned to these firms.

The ways in which marketing activities are carried out have changed since emails have come into the picture. Making marketing more effective is the main aim of email marketing. Manual distribution of flyers and brochures is becoming history as email takes over these activities. The most useful quality of the email is its ability to reach out to audiences immediately. Undoubtedly, the greatest advantage of email marketing is that it directs potential customers to the website of the marketer.

Many firms are offering email marketing services as it grows in popularity. A database that holds email addresses and other important information related to potential customers and users of the firm's products and services is what is needed for email marketing to be put into action.

Email marketing firms have to answer many important questions before they get to work. Even something as straightforward as the composition, subject and design of the emails have to be considered seriously. The firm also needed to decide where they are going to collect all their information from and if that is a credible source. Here’s the list of the top five email marketing firms that have been selected for June 2007:

1. Topica Inc. – California
2. VerticalResponse, Inc. – California
3. Mailworkz – Canada
4. Constant Contact – Massachusetts
5. Double Click – New York

This list is all about accuracy and user friendliness. A meticulous evaluation process precedes the selection of the top five candidates. The following criterion decides the selection of the candidates:

• Financial stability of marketers
• Expertise of the services
• Usability and functionality
• Survey of email marketers
• Reputation of marketers
• Overall efficiency
• Overall performance

Firms that specialize in email marketing and wish to be considered for the topseos.com rankings can complete an application by registering as a service vendor and applying for rankings at: http://www.topseos.com/option,com_register/task,providerRegister/

Want to research and evaluate internet marketing firms? Visit them at www.topseos.com

Bill Peden
topseos.com
877.506.1167
service@topseos.com
www.topseos.com