Bedford, NS (June 10, 2005) - Mailworkz’s new marketing resources site keeps clients informed on the latest information and strategies in email marketing.

To realize successful marketing campaign results, business owners must apply best practices to their online marketing initiatives. This site, www.html-bulk-email-marketing, gives companies the tools they need to effectively plan and execute their email and online marketing programs.

"Our customers are regularly coming to us for advice, what tools we use, how we manage our campaigns, the best online resources,” says Mailworkz CEO, Karen Fegarty. “We’ve gathered this information and created a site that gives our customers a better understanding of how they can use email marketing to their best advantage.”

The way a double opt-in strategy works is simple. When a customer signs up to receive information through a sign-up box, they are required to respond to an email message sent instantly after they sign-up, confirming their address. This approach has a tremendous impact on the success of future marketing campaigns.

The Email Resources Center includes:

• Message Maximizer – Learn what you need to create effective email campaigns, from planning to tracking
• Glossary – Don’t get stumped by those confusing marketing terms again
• 101 Writing Tips for Successful Email Marketing – An extensive list of best practices for creating a powerful email marketing message

Knowledge is essential to building a successful campaign, and the Email Marketing Resouce Center is the place to begin.

About Mailworkz

Mailworkz is an innovative company focused on developing effective emarketing tools. With products like Broadcast email marketing software, and services like Eztrackz online ad tracking, and the newest addition, Blacklist Monitor, thousands of Mailworkz customers have a suite of products to help increase market share, revenue and profits, while improve their customer relationships. For more information on Mailworkz products and services, please visit www.mailworkz.com. For up-to-the-minute information on email and online marketing visit www.html-bulk-email-marketing.com.

For More Information Contact:
Mailworkz Marketing Department
solutions@mailworkz.com
Phone: 902.835.8974
Fax: 902.835.8976