Bedford, NS (November 17, 2005) - Mailworkz, experts in email marketing software and emarketing services, have seen to date in 2005, a 60% increase in subscribers to their Blacklist Monitoring Service.

“The foremost concern of our clients is email deliverability,” says Mailworkz CEO, Karen Fegarty. “Email deliverability rates are dropping due to the use of spam filters and blacklists, and our clients are asking for tools to help increase the number of emails that reach their existing and potential clients.”

The success rate of emails reaching inboxes is affected by ISPs, corporate email systems and individuals using filter software that checks many of the common blacklists, to see if inbound emails have domains or IPs listed as potential spammers. Hundreds of blacklists exist and are routinely checked.

Difficulties arise for legitimate marketers when their domains or IPs have been erroneously placed on one of these blacklists. It often takes just one complaint to have them banned on a particular list. A client’s IP may be affected when another user in the same range of IPs becomes listed. A client’s email deliverability rate is drastically reduced when appearing on a popular blacklist.

Marketers need to be constantly aware of their status on these lists. Mailworkz developed the Blacklist Monitoring system (www.blacklistmonitor.com) to help clients manage these situations. This system monitors their status on most of the popular blacklists and gives them instant notification of where and when they are listed. It also provides the information to start the process of getting their IP delisted.

Through the use of Sender Id, Domain Keys, SPF and diligent awareness of their status on blacklists, marketers are beginning to take email deliverability issues seriously and taking steps to ensure they enjoy the best deliverability rates possible.

To find out more about Blacklist Monitoring, visit www.blacklistmonitor.com.

About Mailworkz

Mailworkz is an exciting company focused on developing key emarketing tools. With products like Broadcast email marketing software and services like Eztrackz online ad tracking (www.eztrackz.com), and the newest addition, Blacklist Monitor (www.blacklistmonitor.com), thousands of Mailworkz customers have everything they need to increase market share, revenue, and profits, while improving their customer relationships. For more information on Mailworkz products and services, visit www.Mailworkz.com

For More Information Contact:
Mailworkz Marketing Department
solutions@Mailworkz.com
Phone: 902.835.8974
Fax: 902.835.8976