Email Marketing Software and Services
How Geeks can Increase Email Delivery
By: ClickZ
Ensuring permission-based email is delivered to recipients' inboxes requires an equal amount of effort on marketing and technical fronts. Last month's column looked at ways marketers can bolster delivery. This month, we focus more on the technology behind email sending and ways to ensure your email delivery doesn't resemble a spam attack.
Following, 10 tactics to increase the likelihood your email messages will be accepted by the receiving ISP, helping avoid future deliverability problems.
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