WEB MARKETING MANAGER

Mailworkz is a leading provider of e-marketing solutions for organizations worldwide. With over 10,000 customers in various industries ranging from accounting, law and retail to real estate, tourism and advertising, Mailworkz provides businesses with e-marketing tools to help clients effectively reach their customers and grow their businesses.

DESCRIPTION:

The Manager, Web Marketing is responsible for driving e-commerce sales of Zebratracks online subscriptions through the web site. This person will create, manage and execute promotional campaigns, SEO/SEM initiatives, design/navigation initiatives, press releases, content development and management, and reporting and metrics - all designed to drive web sales revenue.

DUTIES & RESPONSIBILITIES

Responsibilities include, but are not limited to the following:

• Develop and execute an online/offline marketing plan and metrics designed to maximize web sales revenue
• Collaborate with Sales Manager on SEO, SEM and online advertising initiatives designed to drive web traffic and conversions
• Create and manage promotional campaigns to drive e-commerce sales, including PPC Advertising, email marketing, and online advertising.
• Create promotional copy and landing pages for web promotional campaigns
• Manage Web design and content development for web pages influencing web sales including landing pages and shopping cart.
• Maintain design consistency, aesthetic and functionality of web pages and transaction processing
• Analyze campaign performance, customer and visitor data, conversions and resulting web sales revenue to report on results, refine online ads and recommend enhancements
• Create project plans and manage communication within the company related to the Web Marketing Campaigns.
• Manage and maintain web marketing expenses and budget
• Collaborate with marketing team members on promotion plans and schedules
• Develop and test new channels for future growth
• Any other tasks as assigned.

The Manager, Web Marketing must be familiar and comply with W3C standards, practices, and procedures.

QUALIFICATIONS

• Four-year college degree or higher with concentration in Marketing or related field; advanced degree in business or technology from a respected institution preferred.
• At least six years experience in online marketing in a strong marketing and Web oriented organization, preferably in content publishing.
• Experience in generating B-to-B e-commerce sales through Web activities is required.
• Experience in web site usability, SEO, paid search, email marketing, affiliate programs, establishing linking partners, and social media marketing.
• Strong knowledge of web analytics, preferably experience using Google Analytics
• Strong computer and Internet skills; must have excellent HTML, CSS and Microsoft Office skills.
• Strong communication, analytical and interpersonal skills with the ability to think strategically and suggest creative solutions
• Strong written communications skills in offline and online media
• Excellent personal and project management skills

Please send your cover letter and resume by email to solutions@mailworkz.com.

Deadline for job applications is May 30th, 2008.