CHALLENGE:

Merrick Towle Communications works exclusively in the real estate industry, producing effective marketing and advertising campaigns. With new demands from their growing client base, specifically for email marketing to be part of the overall advertising agenda, Merrick Towle needed to find a more efficient method of achieving their client goals. The challenge was to find an efficient way to manage the email campaigns.

CAMPAIGN:

Because clients have access to Merrick Towle's full in-house team (from graphic designers, to editors, to web design), the email content needed to be consistent with all other advertising and marketing mediums. Merrick Towle required an outside source for their email marketing that could maintain consistency and standards. After evaluating many products, Merrick Towle chose the Mailworkz Send Service to manage their campaigns. A big reason for the decision? Mailworkz's personal service would enable Merrick Towle to create messages and deliver email campaigns that would reflect their quality, customization and standards.

RESULT:

Every week all excess campaigns or overload are sent to Mailworkz. The simple contact system allows for daily turnaround, including approval by staff prior to launch of campaigns. At times, short notice campaigns occurr and need immediate attention. Mailworkz's personal service allows for last minute campaigns that still maintain a professional level of email campaign delivery.

There has been a constant increase in the number of campaign requests from Merrick Towle. While these campaigns have generated additional revenue for Merrick Towle, it would be difficult to manage if Merrick Towle depended solely on their in-house technical equipment. "We are very satisfied with the results of the service Mailworkz has provided. When any questions or issues have arisen, we have received a very personal response from Mailworkz staff members and we have developed a good B2B relationship. Mailworkz send service has allowed us to broaden our email marketing approach while continuing with our own personalized service."