Enhance your eMarketing Campaign with these Successful Tips
How your email marketing message is structured determines 50% of its success. Get Your Free Copy.
It's difficult to quantify the impact your email message will have on your total email marketing efforts. But it's safe to say, that impact will be significant.
If your email is poorly structured, few will read it. However, if your message is effectively written, the results can be considerable. Many direct-response offers delivered by email out-pull conventional mail by a wide margin.
Like the best sales letters, email is personal, one-to-one communications. But delivering an effective marketing message through this media can be tricky.
Perhaps the biggest mistake writers make is relying too heavily on the lessons learned from decades of 'paper' direct mail. True, certain principles still apply ó such as a strong offer, powerful lead-in, and an appeal to buyer self-interest. But other writing rules successful in print marketing fail miserably in email. As a marketing medium, email is setting its own rules.
But what are those rules? Unfortunately, they are still evolving. What follows are 101 of the best email marketing writing tips based on research, testing, interviews with experts, and experience with dozens of successful campaigns.
Click here to get your free copy of 101 Writing Tips for Successful Email Marketing. This document is in Adobe PDF format. Adobe Acrobat Reader is required to view this file.
