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| eMarketing Tips and Tricks - June 17, 2003 |  |
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Check out our eMarketing Tools
Informative eBooks
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Today's Article: Email Builds Brands Today's Ask Dr. Ebiz: Site Promotion A to Z Advertising Note: @Marketing Digest now using MarketBanker to Manage
Advertising Email Builds Brands By Harry Hoover
Increase Market Intelligence Permission-based
email allows you easily to survey your current customer
base to solicit feedback on your website, customer service,
products and services. With this baseline survey in hand,
you can gauge how attitudes and awareness are changing
over time. And with the capabilities of professional email
programs, you can segment
the results to see differences between established and
more recent customers. Results such as these help you tweak
and tune marketing and public relations efforts. Drive Website Traffic Your
website can be one of your primary tools for customer acquisition
and retention. People must visit the site in order for
you to capture them as clients or up-sell them on other
services. Email marketing programs can bring new visitors
to the site and established customers back again. Generate Leads An
email newsletter containing worthwhile content, or a promotional
offer with a high-perceived value can be used as incentives
to convince prospects to provide their email addresses.
Once you have their addresses, you can initiate dialogue
that results in acquiring and retaining the right kinds
of customers. Profitable customers. Build Loyalty In
our opinion, building loyalty is the most important feature
of an email program. Permission-based communication allows
you to build customer loyalty, and customer loyalty kicks
off a series of positive events including: - market share
increases because acquisition costs are amortized, allowing
you to realize the lifetime value of a customer - some
studies show that it costs six times more to acquire a
customer as to retain one - the Harvard Business Review
reports that cutting customer defections by just five percent
can result in profitability increases of as much as 35
percent - sustainable growth continues because you have
a solid base of customers who will refer others - you attract
better employees who in turn deliver better value to customers. You no longer have a good reason
for not using permission-based email marketing to unleash
the power of customer relationships. About the Author:
"I am a 'newbie' and need help from A to Z on how to effectively advertise my business on the Web. Can you point me in the right direction?" -- James You'll find a lot of basic up-to-date information on promoting your business online in my newly revised article, "The Web Marketing Checklist: 29 Ways to Promote Your Website," Web Marketing Today, 6/4/2003 (http://www.wilsonweb.com/articles/checklist.htm). If you like, you can place a syndicated copy of the article on your website at no charge for your visitors to learn from. Just follow the directions at http://www.wilsonweb.com/syndicate/ Copyright 2003, Ralph F. Wilson . All rights reserved. Used by permission." The @Marketing Digest will now be using the services of MarketBanker to manage our advertising in this ezine. If you would like to purchase advertising in this newsletter, please click here. HTML Top Sponsor, middle and bottom and text link spots are available.
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2003 Mailworkz. All Rights Reserved.
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