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| eMarketing Tips and Tricks - July 8, 2003 |  |
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Check out our eMarketing Tools
Informative eBooks
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Today's Article: Your Most Valuable Asset Today's Ask Dr. Ebiz: Tell-a-Friend Scripts Your Most Valuable Asset
We have all received email, and tried to respond, only to have the response returned as undeliverable. These people forge an email address, and are basically dishonest. Anyone who does business with their ilk, deserves what they get. High up on the list of "pains in the neck" are people who list an auto-responder as their return address, and program it to send out a series of emails on a regular basis. If you reply to them and ask to be removed, you will get at least five or more emails from them over a short period of time. These people are simply naive, as they continue bothering you, even though asked to cease and desist. Another winner in this "hit parade" is the "fresh from the farm newbie" who harvests (or if they are really dumb buys a list) thousands of names and starts sending out unsolicited email. Thinking they have found the keys to the vault, they start sending out spam by the thousands. They really take offense when their ISP (Internet Service Provider) cancels their account. Many people try to disguise the subject of their email. They try to make it look like something else, just to get you to open it. Don't these morons realize that if I'm not interested in their porno site, or what ever other offer they are making, trying to trick me isn't going to change my mind. In point of fact, it is aggravating, and if there ever was a spark of interest in what they are hawking, that quickly disappeared. And don't you just love the "brain trust" who sends out his/her thousands of emails and shows the email address of everyone they sent it to. Spammers who may receive their ad have just added another thousand or so names to their list. Let's look at the flip side of this coin. First let's agree that we don't like spam. Some people however, really "flip out" and make it their holy grail to get even. In the early days of the Internet, one solution was to send back hundreds of copies of a long document hoping to fill their mailboxes. That worked for a while, but modern email readers let someone preview an email and they quickly delete this "reverse spam". Another group sends complaints to the ISP of the offender. If the spammer used a forged address however, they quickly learn that this is a waste of time. They receive back a very nice note from the ISP, telling them that the address they are complaining about doesn't exist on their server. They stop doing this very quickly, but still hate spam. They then buy software that will parse a note and send a complaint to every URL or email address contained in the spam. Or worse yet, they complain to some self-appointed guardian of the web who does it for them. This is OK if it is a legitimate piece of spam, but I have seen this done by someone who subscribed to a newsletter, had a very senior moment, forgot they had subscribed, and did it to the publisher. This means that the ISP of every single URL or email address contained in the newsletter gets sent a complaint. This includes everyone who is identifiable in the Newsletter such as the authors of the articles, the advertisers in the Newsletter and anyone else who happens to have their web site listed there. Hey folks this just isn't fair. There are too many other ways to solve the problem of spam arriving in your mailbox. First of all, much spam is generated if you use your email address on the web or in a chat room. Your best bet is get free "throw away" addresses, and when the need for the address doesn't exist any longer, simply cancel it. If you own your own domain, use an address that you tie in with your advertising. When that starts to get overloaded, and it will, change it in your ads and filter messages to the old address to your trash bin. Is it a bane or is it a boon. If you let it control you, it falls into the first category. But if you use it intelligently, it can be a most valuable asset to you and your business. ----- Did you know that subscribers to Bob Osgoodby's Free Ezine, "Tip of the Day," get a Free Ad for their Business at his website? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
I'm planning to e-mail family travel tips to friends and associates and ask them to forward it as a way of getting out the word on my book, "Educational Travel on a Shoestring." After a message is forwarded a few times, however, it will have all those >> marks. Therefore, I'd like to post my tips on my website with a button to "Email this to a friend" to encourage people to e-mail a fresh copy and to come to my website. Where can I get a script to do that? -- Judith Allee, Dreams on a Shoestring Some of the many scripts available include:
Others can be found at the CGI Resource Index (http://cgi.resourceindex.com) or the PHP Resource Index (http://php.resourceindex.com) by searching on "Tell a Friend". Just be sure that you don't spam the e-mail addresses you receive by sending unwanted e-mail. It's okay when a person sends a single recommendation to her own friend, but not when you send 100 or 1,000 e-mails to people with whom you have neither a relationship nor e-mail permission. "Copyright 2003, Ralph F. Wilson. All rights reserved. Used by permission.
The @Marketing Digest will now be using the services of MarketBanker to manage our advertising in this ezine. If you would like to purchase advertising in this newsletter, please click here. HTML Top Sponsor, middle and bottom, and text link spots are available.
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