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| eMarketing Tips and Tricks - August 19, 2003 |  |
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Check out our eMarketing Tools
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Today's Article: How to Win your Competitor's Traffic Today's Ask Dr. Ebiz: Finding Articles for Website Content
How to Win Your Competitor's Traffic It is one of the most common topics in web-based newsletters, people are making thousands of dollars doing it and it is absolutely essential to the success of any business that offers their products and services on the web. How do I increase traffic to my site?!!! This article presents a five-step process that will allow you boost traffic and compete for the traffic of your top competitors. Marketers selling their service try to convince you that there are complex algorithms employed and stringent requirements behind each of the major search engines and directories. While this is true, the information here will give all the expertise you need to do this yourself. The facts are: 1) Google and Yahoo generate more than 70% of the search engine traffic across the web. 2) The popularity of a site is a very heavily weighted factor in Google's formula.
For better or worse, all of the information for your competitors is available on the web. All you need to do is know where to find it. Follow these simple steps and prospective customers will know about your product and services so "they" can decide (your company or your competitors) who they want to do business with.
Five-Step Process: 1) Create
a spreadsheet that lists your top three competitors.
2) Identify
all of the sites that link to your competitors. 3) Summarize
these links in the spreadsheet. 4) Request
a link from those websites that link to your competitors.
5) Track the requests in your spreadsheet and try to keep up with the phone calls.
You are exponentially increasing the number of links back to your site (one additional site that links to you may have 100 sites that link to it), therefore you will benefit from the traffic in both Yahoo and Google. Step One: Because you will list hundreds of companies, it is important to organize these in a spreadsheet. This will allow you to eliminate redundant requests, follow-up when appropriate and track your progress. Create six columns. Put the competitors' name in one column followed by their URL. In the third column put the email address followed by the webmasters name. Finally, label the fifth and sixth columns "submitted" and "linked." Steps Two and Three: Google allows a number of advanced searches. For more about these searches check out "Google Hacks" by O'Reilly, it is well worth the $24.95. To find the sites that link back to your competitors go to Google and type: <link:www.yourcomptitorsurl.com> In other words Enter <link: immediately followed by your competitors URL> and click search. This will bring back any links that go to your competitor's site that are important to Google. Some of these links will be from your competitor's site. Obviously, you should ignore these. Go through each link and put them in your spreadsheet in the competitor's URL column. Next go to each site and find the webmaster's email address. Finally, go to Google and search for the companies that already link to your site. Note this on your spreadsheet so you do not request links from sites that already link to you. Step Four: The email request message is essential. It should be polite, very short and descriptive. By keeping the message short the likelihood that it will get read is considerably higher and by providing a sentence about the link it will increase the likelihood that the webmaster will provide a link. Here is an example that has been very effective for me in the past: ------------------------- Subject Line: suggested link Hi <Webmaster name>, I found your site on Google and found
it very informative and interesting. I noticed that you link to
"widget manufacturers" in your site. Our company offers <keep
it short - one sentence>. Your audience may appreciate knowing
about our products and services. Please consider linking to our
site at: www.yoursite.com
in your Widget Resources section <provide the link URL here>. Thank you for your consideration, President Infosoft Solutions, Inc. 360.714.0831 rdentel@goinfosoft.com ------------------------- The quality of a site is very important when requesting a link. Google may actually penalize your ranking if it is a site that specializes in linking to any number of unrelated sites or it's of poor quality. Google refers to these kinds of sites as "bad neighborhoods." Be discriminating and only request a link to those sites that look legitimate. Step Five: Be sure to record every link you request and every follow-up email from the webmaster. This way when you review the increase in links in the coming months you are not resubmitting to those who already linked to your site or have declined. We have used this strategy for a number
of clients and found it extremely productive for improving rankings
in Google and ultimately in generating traffic. Be sure to follow-up
each month by running a search in Google to track the number of
sites that have provided a link back to your site and follow-up
with those who do not with a short and polite email similar to the
example above. --------------------------------------------------------------------- About Infosoft Solutions, Inc. Infosoft Solutions, Inc. has been in
business for seven years creating high-end lead generation and web-based
market research.
Contact: Robert Dentel 360.714.0831
"Dr Ebiz" "I am creating multiple media portals for real estate related websites. I know you can generate traffic to a site through helpful articles on different subjects. Do you know any sources who might sell articles which we can publish on our own website?" Atif Alam, BrainOptic Corporation You can consider several article sources.
You can learn more in the "Website Content" section ofourWebMarketingInfoCenter(www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mm_Content). "Copyright 2003, Ralph F. Wilson. All rights reserved. Used by permission."
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