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Today's Article:
Discover The
MAJOR Force Driving
Internet Sales Today
Today's Ask Dr. Ebiz:
Google vrs
WebPositionGold
Discover The MAJOR
Force Driving
Internet Sales Today
By Joe Bingham
Simply put, permission email
marketing is THE true profit producer fueling the success of the
Internet age.
No other Internet marketing strategy produces
as high of a return on investment as permission email marketing. NOR
does any other strategy truly achieve its peak effectiveness until
it is tied in with permission email marketing.
Honestly, take a look around you. Every major
Internet company and every major Internet marketer runs one or more opt-in lists. They
may call them ezines, newsletters, product update notification emails, auto responder
courses, or whatever.
By any name, though, opt-in lists deliver what no other marketing
strategy online can:
*the opportunity for REPEAT
contact
*a chance to develop a trusting relationship
*the
ability to establish buying routines
*a way to be more helpful to
your customers
*the capability of improving the effectiveness of
all other promotional methods
PROFIT FROM REPEAT
CONTACT
Any educated marketer knows that repeat
exposure leads to more sales. It allows you to build further
interest, create more credibility, and vary your approach.
While you may advertise one benefit of your product in one
email, in the next you can focus on another aspect, and so on. Over
time, you will inevitably attract more prospects this way.
GET PERSONAL AND GET MORE RESPONSE
Repeat contact is not only critical to continually expose
potential customers to your business or products, but more
importantly it is absolutely necessary in order to establish
relationships.
People would rather buy from a source they
trust or are at least used to seeing than from one they don't know.
Personal recommendation from a trusted source carries far more
weight than the best sales copy ever written.
ESTABLISH BUYING ROUTINES
Not only
does building a relationship with your customers give you more
credibility with them, but it establishes a routine for them as
well. If you establish a good relationship, people will be more
likely to look to you in the future when they have questions,
product needs, or are just looking for new ideas.
HELPING OTHERS INCREASES YOUR RETURNS
Being able to stay in touch with your customers allows you
to help them better as well. Helping others is extremely critical to
developing a growing downline in network marketing, AND essential to
assuring repeat business in product sales.
Without getting
permission to stay in contact with people, none of this is possible.
GET MORE FROM YOUR PROMOTIONAL EFFORTS
As well, all other promotional methods become more effective
when used in conjunction with permission email marketing.
Say for instance someone finds your site through a search
engine. What's to keep them coming back if you don't make a sale on
their first visit? The only way they can find you again will be to
repeat the exact search they did initially.
What if they use a
different search term the next time around? What if your position
with the search engine changes and they don't see your listing that
next time?
However, if you offer people something further
that requires them to leave their name and email address the FIRST
time they search out your site, how much further ahead are you?
HOW WILL YOU USE PERMISSION EMAIL?
Essentially, as an Internet marketer you've got two choices.
Either you develop your own opt-in lists, OR you pay for the
privilege of advertising to others' lists. Naturally, you can
effectively use a combination of practices as well as other
promotional methods, but you'll still have to choose one way or the
other as your primary method.
In truth, both require an
investment of time and money. Establishing your own opt-in list,
however, produces the greater return on investment over time.
Keeping people on your list is something you have to earn,
but still, whatever cost was involved in getting them there is only
a one time expense as opposed to continually paying for the
privilege.
Permission email marketing IS the major force
driving sales on the Internet today. How you take advantage of it is
up to you.
About the Author:
Written by Joe Bingham of
the NetPlay Marketer
Joe has written many articles, both
informational and humorous, with the intent of helping others gain a
better understanding of Internet marketing concepts. His 'tell it
like it is' approach has many offering the NetPlay Marketer as one
of their most favorite ezines. See for yourself at: http://www.netplaynewsletters.com/
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"Dr Ebiz"
"You recommended the
use of WebPosition Gold as a means of tweaking websites to maximize
search engine rankings. However, I have just read in Google's Webmaster guidelines
(www.google.com/webmasters/guidelines.html) that they specifically
recommend not using that product. How has the use of
WebPosition Gold affected Google rankings in your experience?" --
Len Denton, ThreatWire
In the webpage you cite, Google requests:
"Don't use unauthorized computer programs to submit
pages, check rankings, etc. Such programs consume computing
resources...."
WebPosition Gold
(www.wilsonweb.com/afd/webposition.htm) and other ranking report
generators are too often abused by people who are constantly running
intricate ranking reports. These incessant hits to Google's database
slows Google response time and force the company to build a bigger
infrastructure than would otherwise be necessary.
Sometimes people use programs like WebPosition Gold to submit
many webpages daily that Google could find and index on its own. I
can understand why Google would be upset. And Google can spot and
penalize sites that over submit.
On the other hand, in order to ease the drudgery of search engine
optimization, all search engine optimization professionals
use software tools to provide ranking reports. WebPosition users are
not penalized for running ranking reports. Google only
mentions WebPosition because it is the leading search engine
optimization software. It is incumbent upon all of us to use
Google's resources respectfully and frugally and not abuse them. But
it seems altogether un reasonable to forego the use of
third-party software tools altogether.
The chief weakness of WebPosition Gold -- and all such search
engine optimization tweaking and reporting tools -- is that they
aren't as much help as they used to be. WebPosition Gold is
excellent at fine-tuning the code on webpages so they are well
indexed by search engine robots. I
still recommend it and use it.
But more and more, Google's ranking algorithm isn't looking
nearly so much at word density as who links to your site and who
links to them? Google has learned to use link analysis to
accurately determine the pecking order of web businesses and rank
more successful businesses higher.
Just like businesses in your home town, the Internet equivalents
of networking -- exchanging business cards at Chamber of Commerce
mixers (translate "reciprocal links"), getting listed in community
directories, sponsoring community services, joining LeTip and the
Rotary Club, and getting mentioned in the newspaper -- all these
become very important to your ranking because they have to do with
natural links between businesses rather than the
artificial alchemy of keyword manipulation.
"Copyright 2003, Ralph
F. Wilson. All rights reserved.
Used by permission."
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