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| eMarketing Tips and Tricks - Dec 9, 2003 |  |
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Check out our eMarketing Tools
Informative eBooks
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Today's Article: Make your Website Talk Today's Ask Dr. Ebiz: PDF Email Newsletters
Make Your Website Talk By Merle MCPromotionsPress.com Have you noticed the latest online craze? No, it's not how to make a million dollars overnight, although that idiotic idea is still floating around.It's adding voice to your website. "Ma Bell" meets the Internet, so to speak. If you spend any amount of time online I'm sure you've seen a number of sites employing this technology. So who's behind this phenomenon and what's the benefit of adding voice to your website? I'm so glad you asked. In the cold, impersonal world of the Net, your voice adds a touch of warmth and personalization that can increase credibility, thus raising your conversion rate. Sound good? (No pun intended.) Of course it does. So now that you're considering adding the sweet sound of your voice to your site, where might you want to use it? Depending on your website's content and theme, there are a variety of ways to incorporate your voice into it. For example: You might place a welcome message on your front page, summarizing your site's highlights, informing visitors of what they'll find, and thanking them for stopping by. If you have an "about us" page on your site, you might want to record a brief message to accompany your background info. This will help people feel as if they're actually meeting you. Since testimonials are a great enhancement to any site imagine if you actually added them in your customer's own voice. If you use one of the phone recording services you could give them the number and they could easily record how they feel about your products/services. If your site has been featured in an online interview or radio show, imagine including this audio in your site. Just think of it as your very own live press room. One thing to consider is the quality of your voice. If it's not all that pleasant to listen to, you may want to employ the help of a friend, or you could hire a "professional" voice-over service. Do a search at Google and you'll find plenty of options. One such service is jennifervaughn.com. So now that you're actually thinking of recording something and adding it to your site, how do you do it? There are many different ways, some more expensive then others. Let's examine some of your choices a little more closely. 1)
MP3 Sound Stream: 2)
Audio Player Pro: 3)
Audio Generator: 4)
SoundNails: 5)
Sonic Memo: 6)
Instant Audio: Other Resources of Interest: Free ebook that shows you how to add audio to your site at absolutely no cost to you. The book is rebrandable if you sign up for the affiliate program. Internet
Audio Guy: Your
site has been sending non-verbal messages for years; now it's time
to break free and let it send a message everyone can hear. Adding
audio to your website is not only easy to do, it can help you gain
the trust of your site's visitors, thus increasing your conversion
rate. So stop wasting your time and money, and start getting the
sales you may be missing. About
The Author
How
to Avoid Email Filters "Dr Ebiz" "Recently I conducted an interview with Roger Parker entitled "PDF Newsletters: retro or a smartmove?" (www.wordbiz.com/archive/pdf_enewsletters.shtml). Do you see any problem in sending an e-mail newsletter as a PDF attachment?" -- Debbie Weil, WordBiz Report I am a great fan of Roger C. Parker's One Page Newsletters concept (www.onepagenewsletters.com). He is the design genius of our generation who taught desktop publishing excellence to thousands. There's no doubt that PDF is the only popular medium that allows a publisher to control with precision how an e-newsletter is finally viewed. The real drawback to PDF e-zines, however, is the fact that they don't open automatically in current e-mail programs. They come as an attachment -- and many people (myself included) think twice about opening attachments, even if they know the sender. Too many PDF e-zines just don't get read. And perhaps 20% of recipients don't yet have the free Adobe Acrobat Reader plugin needed to view PDF documents. One compromise might be to use an HTML "wrapper" message to describe and outline the contents of the newsletter, teasing recipients to open a PDF attachment and assuring them of its safety. If you can convince readers that the attachment is both full of excellent content and not a virus carrier, PDF e-zines can be a great medium. Perhaps a better alternative is not to send a PDF e-mail attachment at all, but have readers click on a link in your e-mail wrapper to download the PDF e-zine from your site. That way they get your carefully designed newsletter without triggering attachment paranoia or a warning about opening a PDF attachment. "Copyright 2003, Ralph F. Wilson. All rights reserved. Used by permission."
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