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Todays Article:
The
Best Day to Send Your Email Marketing Message
Todays Ask Dr. Ebiz:
Don't "Cloak" Your Site's
Webpages
The
Best Day to Send Your Email Marketing Message
Wondering when your e-mail
marketing messages will get the most action? According to emailLabs,
Wednesdays are the most popular days of the week for opening and
clicking-though on e-mail marketing messages.
Over 25% of its clients sent
out e-mail marketing on a Tuesday. Wednesday, however, was e-mail
marketers' best day for opens and click-throughs. emailLabs notes
that 22.8% of its clients' e-mails were opened on Wednesday in Q3.
Wednesday kept its spot as the most popular open day from Q1 to Q3,
falling slightly to 22% of all e-mails in Q2.
For more information on
these great stats and charts click
here. Return
to Top of Newsletter


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"Dr
Ebiz"
"I would like to know how to hide my site's keywords, description,
and other elements from competitors." -- Cheah Wai Loon, CWL
Import Export Services
What you seek to do is called "cloaking," which supposedly
protects your high search engine ranking by preventing your
competitors from stealing your successful code. Essentially,
cloaking scripts identify search engine "spiders" when they index
your webpages, either by the spiders' IP addresses or by their
UserAgent variables. The cloaking script shows real optimized
webpages only to the spiders, while regular people are redirected to
the home page. The CGI Resource Index lists a couple of these
scripts: SellWide Cloaker and myCgiScripts' Cloaking Script. But in my opinion you'd be
very foolish to use a cloaking script for two reasons:
- You can get permanently banned. Cloaking is considering
spamming or tricking the search engine. If Google detects you
doing this, you could be banned permanently. How will they catch
you? Your competitor turns you in and someone at Google checks it
out.
- Ranking can't be easily manipulated. It used to be that
Google and other search engines ranked your webpage by elements
contained solely on your webpage -- metatags, headlines, content,
etc. In those days, cloaking made more sense for sites with a top
position. But these days, the keyword metatag is no longer used
for ranking and the description metatag isn't nearly as important.
Search engines index your site by analyzing your
webpage -- especially title, headlines, and body text -- but they
rank your webpage based on multiple factors,
including the quantity and quality of incoming links to your
website. Perhaps 50% or more of the ranking algorithm could
be comprised of factors external to your webpage.
Rather than cloaking, spend time building good content and links
to your site using old fashioned networking -- contacting other
businesses and asking them to link to you. These days it's not
trickery, but knowing others and being known that gets you a higher
ranking.
"Copyright 2003, Ralph F. Wilson . All
rights reserved. Used by permission."
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