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Today's Article:
300% More
Sales with a Simple Zero-Cost Script
Today's Ask Dr. Ebiz:
Finding Online Retail
"Sweet Spots"
300% More Sales with a Simple Zero-Cost Script
By S. Kumar,
2004
Which word in
the whole world sounds the most important to you? Undoubtedly, its
your name! The moment you see it or hear it any where, your antenna
is up. Naturally and instinctively you notice your name wondering
"what caused" it to pop up! And you already know that personalizing
your email messages is critical for your subscribers to
respond.
But can we
take this same personalization a step further and extend it to even
on our WebPages? " Is it possible to call our subscribers by their
name from the web page itself and stand out from the rest of the
marketing crowd?
You can very
effectively use this "psychological trigger" on your web page and
directly address your subscribers by their name when they hit on the
links in your email messages or autoresponder
messages.
For example, just
replace the "YourName" from the below URL with your name and see how
you are personally addressed on the Web page:
http://www.learnhomebusiness.com/HomeBiz.htm?YourNameYou do not
have to be a techie to use this. My sales have tripled after
incorporating this simple script to my important
pages.
____________________Here is the
Magic ScriptPlease
download the Webpage/Sales Page personalization script from
here:
http://www.learnhomebusiness.com/web_page_personalization.htm__________________________________________4 Applications With The
Web Personalization Script, you can apply to get triple the results.
#1.
Ezine Campaigns: Before you start the
campaign, just request the Ezine owner to place their
personalization tag to YOUR url.e.g.
www.your-campagin-url.com?PersonalizationtagEach visitor
will be pleasantly surprised and will be inclined to take closer
look at your proposition.#2.
Your Newsletters: Whenever you are
sending a special or an issue, make sure that your pages are ready
for personalization and insert the personalization tag in the
emails. Your subscribers will be knocked out of their
socks.#3.
Tell-A-Friend Page: Just imagine the
feeling of the first time visitor to your site on advice and he
finds he is being personally addressed. More often than not,
he will want to stay and explore your site.#4.
Autoresponder Sequences: Use the same
principle on every email in the autoresponder. Each time when the
reader hits on a link in the email, he is addressed personally by
his name.The sweetest
word in anyone's personal dictionary is his own name. Why not
address someone with what he likes most and in the process triple
your sales too.**********************************************
Copyright
2004: S. Kumar, http://www.learnhomebusiness.com Author of eBook:
"Become A Global HomeBiz Pro..." Direct-Download Here For Zero-Cost.
Grab It Now:http://www.learnhomebusiness.com/HomeBiz.htm
Return to Top of Newsletter
"Dr Ebiz"
"There are, of course, many, many categories of retail
businesses. Which ones are most prone to using online shopping?" --
Larry Levenson, Sigma Web Studios
The quick answer is that all kinds of retail goods are sold over
the Net, except perhaps some commodities with low profit margins
such as paper towels. But I suspect that you're really asking where
the opportunities lie for savvy entrepreneurs.
To get the lay of the land, let's look at some statistics. Here
are the most visited sites in December 2003 according to
marketshare:
|
Site |
Marketshare |
|
eBay |
26.2% |
|
Amazon.com |
4.2% |
|
Yahoo! Shopping |
1.8% |
|
Walmart.com |
1.8% |
|
BestBuy.com |
1.6% |
|
eBay Motors |
1.4% |
|
Target |
1.2% |
|
Dell Computer |
1.2% |
|
Lower My Bills |
1.1% |
|
Half.com |
0.9% |
|
CircuitCity.com |
0.9% |
|
Sears.com |
0.8% |
|
eBay Stores |
0.8% |
|
BizRate.com |
0.8% |
|
Sprint PCS |
0.7% |
|
JC Penney |
0.6% |
|
Ebates |
0.6% |
|
Barnes&Noble.com |
0.6% |
|
Hallmark.com |
0.6% |
|
QVC.com |
0.6% | Source:
Hitwise
This tells you something about shopping patterns and points out
that eBay and eBay Stores (dominated by small businesses) represent
a huge marketplace for retail items.
What sectors were big sellers at Christmas? (in millions of
dollars)
|
Apparel, clothing |
$3738 |
|
Toys, video games |
$2197 |
|
Consumer electronics |
$2044 |
|
Computer hardware, peripherals |
$1650 |
|
Video/DVD |
$1619 | Source: Goldman Sachs, Harris Interactive
and
Nielsen//NetRatings eSpending Report, Dec
2003.
Jupiter Research determined three groups of retail sectors in
terms of their growth potential over the next five years. The
plateaued group (expected to grow less than 10%) includes PCs,
books, and software. The steady group (comprising over half of
online sales) includes apparel and consumer electronics. The steep
growth group (over 30% growth) includes home improvement, grocery,
and over-the-counter drugs.
In the face of these statistics, what does a small online
retailer do? I would encourage pursuing several strategies
simultaneously to find the "sweet spot" for you.
- Look for narrow niches that are unfilled or poorly
filled. Just because websites exist in the area doesn't mean
that they're successful. The lights may be on, but nobody's home.
Instead of selling products across an entire sector, find narrow
product areas you can fill with excellence, far better than the
more generalized retailers. It's much better to set up five
microstores where you can have a laser marketing focus on a narrow
product line, than a general store with lots of departments.
- Look for niches where your company's staff and experience
can add value. You're not just selling a product; you're
selling service, understanding, and expertise.
- Look for niches in which Pay Per Click keywords and
keyphrases are not so high-priced that you can't afford them.
- Look for niches with a high Keyword Efficiency Index
(KEI). KEI is an exclusive Wordtracker.com feature that compares the
number of searches for a word with the number of competing sites
in the search engine. Ideally, you're looking for niches with a
high number of searches and low number of competitors, which you
can spot with Wordtracker's KEI ranking. You can spend $7.85 for a
day of keyword research at Wordtracker.com, which is probably all
you'll need to find some "sweet spots."
- Look for niches where products
have a moderate to high profit
margin and a product sales total of $15 or
higher.
- Consider selling both on eBay and the open Internet.
eBay enables you to test the market quickly and assess the
competition. You can set up both an eBay
Store and a standard online store and take advantage of
both marketplaces. Some kinds of goods sell better on eBay, some
do better in online stores, and some do well in both environments.
"Copyright 2003, Ralph F. Wilson. All
rights reserved. Used by permission."
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