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Today's
Article: Internet
Marketing - Surviving the First Year
Today's Ask Dr. Ebiz:
Co-registrations
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in our Top Sponsor spot for as low as $59.
Internet
Marketing - Surviving the First Year
by Keith Thompson (c) 2004
So
you've decided to take the leap into deep water and go into business
for yourself, specifically into Internet Marketing. Congratulations! This was a smart
decision, one that will eventually reward you with all the dreams
you can dream. Your challenge now is to survive that 1st year.
Hopefully you're reading this early on in your endeavors,
and can make the adjustments necessary to keep your enterprise
afloat and your bank account bouyant. Here are several things the
"gurus" neglected to mention along the
way to building your own
nternet
marketing empire!
1 -
Who are you listening to? There are a lot of people who've made a
lot of money, and they're all too eager to tell you about it,
frequently in the form of their latest product. It's very easy to
find yourself tuning in too many voices, instead of riding one
horse till it either gets you there or is spent. Find a niche that
interests you, find products that are either yours or through an
affiliate program, and focus entirely on your plan, not allowing
yourself to chase rabbits.
2 - What is certain! And that is
that the real money to be made in internet marketing is produced in
the following ways: owning your own site(s), your own products, your
own opt-in mailing list, and your own vision! Think about it!
Not one of the internet millionaires to whom we look to for advice has
lacked any of these for very long. You bought their products off
their sites, joined their mailing lists, and to one degree or
another shared their vision. If you haven't already, begin
immediately to build your own empire. Build a site, start learning about traffic, linking, opt-in lists and all
the other essentials necessary for long-term success. Affiliate
marketing will only take you so far. In fact, most of the top
affiliates have several of their own products!
3 - The
learning curve. There is a certain amount of information you simply
have to either learn (or pay for). Don't discount the fact that this
will take a little time. One doesn't discover how to build and
market a fully- optimized web site in a month. Or three! This is;
and because of the fluid nature of the web; always will be a
work-in-progress. Do what you can do every day and come back
tomorrow for more. Don't be discouraged when the money takes a while
to appear; if you do this right, when it does show up it will be
worth the wait!
4 - A support system. Get one. Don't plan on
supporting yourself from your business right away. It took the best
at the very least several months to start seeing any real money.
Don't despair if you turn out to be mortal, too. Give yourself a
chance at this; the rewards are simply too great. I'll leave you
with a quote that sustained me many a night: "I am not afraid of
storms, for I am learning how to sail my ship." - Louisa May Alcott
(c)2004 by Keith Thompson Keith Thompson is the
webmaster of Internet Marketing Here and Now!, featuring the
latest and best tools for your internet marketing business.
http://www.internetmarketinghere.com
Email
- keith@internetmarketinghere.com
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"Dr
Ebiz"
"I want to start my own ezine. My main concern at present is getting
subscribers. I heard about LeadFactory.com, but it seems too expensive
for me. Some suggested to me a couple of free services: OptinBoom.com
and OptinStorm.com. Do you have any experience with them?" -- Samantha
Nichols
The programs you mention are co-registration approaches, where
people sign up for your e-zine as one of several e-zines mentioned
on the sign-up form. LeadFactory's prices seem about average for
this kind of service. However, claims that you'll "generate an
avalanche of opt-in subscribers ... on autopilot" may be more hype
than fact.
The quality of your co-registrations may disappoint you, since
people really don't know what they're signing up for. At present I'm
receiving co-registrations from a non-competing company, where my
e-mail newsletter is listed among 50 others on their site. I
get 20 to 40 of these subscriptions per day, but only 30% of them
respond to my "please confirm your subscription" e-mail vs. 71%+
from the people who subscribe from my own site. (I use double opt-in
or confirmed opt-in to make sure that people really want to receive
my newsletters, and I recommend that you do so also.) The best --
though admittedly more difficult -- way to get loyal subscribers is
to attract people to your own website by means of your great,
targeted content, and then convince them to subscribe to your
newsletter to get more of the same.
"Copyright 2004, Ralph F. Wilson. All rights
reserved. Used by permission."

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