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 eMarketing Tips and Tricks - Sept 14, 2004 Marketing Digest Marketing Digest

 

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Today's Article: And you thought Google was just a Search Engine 

Today's Ask Dr. Ebiz:  Which Company Hosts the Website?


 

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And you Thought Google was just a Search Engine.

by Merle MCPromotionsPress.com

Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google's technicians are a very talented group and they're constantly at work developing new and fun services. You'll find a complete list at http://www.Google.com/options/.

Let's take a look at the many faces of Google:

1) Google-Free:

A frëe search engine for your website. Allow visitors to search your site or the Web. If you select the "safe search" option, adult themed web pages will be excluded from any Web search results that are shown.

2) Google Groups:

Allows you to create, join and even search other mailing lists. Create your own newsletter/ezine at no charge.

3) Google Answers:

More than 500 hand-picked researchers, willing to answer any question you may have for a fee. Prices start as low as $2.50 and go up from there. If you're trying to do some research for a project and are running short on time, this could come in very handy.

4) Google Catalogs:

Search and browse mail-order catalogs online. Hundreds of catalogs on a variety of topics, from Apparel to Computers. View full contents of each catalog right online.

5) Froogle:

A shopping service that makes it easy to find information about thousands of products for sale on the Net. Find the best price and the best place to purchase.

6) Google Image Search:

Search over 880 million images. Search results are displayed as thumbnails. By clicking on them individually you can view the graphic at full size.

7) Local Search:

Maybe you don't want to search the world; you need to find things in your own backyard. Use local search to find businesses and services close by.

8) Google News:

If you like your daily dose of World News and the top headlines, you can browse over 4,500 news sources at Google News. Continually updated.

9) Google Deskbar/Toolbar:

This downloadable toolbar allows you to conduct searches at Google from any website. Includes a pop-up stopper and the ability to post to your Blogger account (if you have one).

If you prefer to search from your desktop, download their "Deskbar" and search without even launching your browser.

10) Unïversity Search:

Looking for information on a specific school? Google's Unïversity Search serves up admission information, Alumni News and even course schedules.

11) Google Wireless:

If you thought you had to leave Google at home when you're on the move, you can conduct searches via your wireless phonë. See the site for specific directions for searching from your device.

12) Language Tools:

The Internet serves a global audience and English is not everyone's first language. With Language Tools you can translate blocks of text or an entire Web page by typing in the URL.

13) Google Web Alerts/News Alerts:
http://google.com/newsalerts
http://google.com/webalerts

Great for monitoring a certain topic or even your competition. Type in a search word or phrase and select how often you wish to be notified. You'll receive an email when updated news on your subject appears online.

14) Blogger:

Not located at Google but owned by them, Blogger is a frëe service for creating your own Blogs. Communicate with the world on your own terms. If you use Blogger and download Google's Toolbar, you can easily post to your Blog while surfing the Web. This is a very handy feature. They've also added the ability to add photos to your Blog and audio messages. Visit AudioBlogger.com.

Have you ever heard of "Google Labs"? It's basically a testing playground for the technicians who work at Google. New ideas for tools are placed there for the public to use and give feedback on. This area is considered the "experimental phase" and not all demos are guaranteed to make it out of the lab "alive." It's a very cool place to experiment with new tools. You'll find it at labs.google.com.

As you can see, Google is far more then just a search engine. Their many tools and services can help you in your Web based travels to be more informed and efficient. Google's runaway success stems from the fact that they have always listened to and served the public. You can see this in the creativity they bring to everything they do.

Next time you need to perform a specific task online, remember Google contains a full array of handy gadgets and they may have just what you're looking for!


About The Author
Merle operates EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made." Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and
buyers pick up some
fantastic bargains. Frëe E-book on how to write "glowing" ezine ads.

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"Dr Ebiz"

"How can we detect whether the hosting company we use (bigbytes.net) has the real hosting hardware infrastructure itself or is a reseller of another company's services?" -- Ravi Rajapathirane

Every computer connected to the Internet has an assigned IP address that looks like this: 123.123.123.123 -- four sets of numbers separated by periods. (IP stands for "Internet Protocol"). These IP addresses are assigned in groups or blocks of several hundred at a time to Internet Service Providers (ISPs) and web hosting services.

When you log onto the Internet through an ISP, for example, you are usually assigned a temporary IP address from a pool of IP addresses available to your ISP. When you log off, that number will be reassigned to someone else who is logging on. (It's possible to obtain a static IP address, but it's more expensive.) Your website, too, will have an IP address -- one permanently assigned to your site by your web hosting service from among the blocks of IP addresses your hosting service has available. If you can find which company has been assigned the block of IP addresses that your IP address appears in, you can usually identify the main hosting service that physically hosts your site.

Finding the name of the hosting company that ultimately hosts your domain is a two-step process:

  1. Determine the IP address of the domain in question using a program called "traceroute" at a site such as (a) Telstra (http://tcruskit.telstra.net/cgi-bin/trace) or (b) Opus-One Traceroute Tool (http://www.opus1.com/www/traceroute.html). Traceroute displays the path between the computer that runs the traceroute program and the domain you are trying to trace and each intervening "hop" -- often a dozen "hops" or more. The last entry in the string is the domain you are tracing and shows the target IP address. BigBytes.net traces to IP address 216.180.250.190.
     
  2. Determine which company owns the IP block in which your website IP address is located. You can do this through searching for your IP address at one of the following Regional Internet Registrars, each serving a different geographical region.

    APNIC

    Asia Pacific region

    http://www.apnic.net/search/

    RIPE

    Europe, Middle East, Central Asia, and North Africa

    http://www.ripe.net/perl/whois

    ARIN

    North America, part of the Caribbean, and subequatorial Africa

    http://www.arin.net/whois/

    LACNIC

    Latin America and part of the Caribbean

    http://lacnic.net/sp/

Checking of each of these for the IP address, ARIN shows that the IP address is assigned to Global Net Access, LLC, Atlanta, GA, USA, which is assigned all the IP addresses in the following blocks: 216.180.224.0 to 216.180.255.255. The webmaster has an e-mail address at gnax.com. A WHOIS search for BigBytes.net, the company you are tracing, however, reveals that they are registered with a home address in Laguna, Philippines. 

With this information one might deduce that BigBytes.net is a reseller (either directly or indirectly) of services provided by Global Net Access, the company that actually owns the hardware and physically hosts the website. But they could be (a) co-locating their own computers in Global Net Access's building to have access to a large "pipe" to the Internet and (b) renting IP space, since IP addresses can be difficult to obtain. You'll only learn the exact details by inquiring directly.

You may receive quicker and more knowledgeable customer support when you contract for hosting services with the company that physically hosts your website -- though I am sure there are many exceptions to this.

"Copyright 2004, Ralph F. Wilson. All rights reserved. Used by permission."


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